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The big question at the beginning of 2014 was whether link building would still be effective and safe throughout the year. There was a myth floating around that link building in a website was actually a bad thing. The prediction at the time forecasted that link building would still be around; and, indeed, it will. Links are the paths that connect sites together and analytics tools use those links to determine many different metrics about individual sites.…
It’s true, usability has become a fundamental requirement of web design.
And yet, it is perhaps one of the most misunderstood and underutilized methods of enhancing the client base and building a brand. Although much has changed over the past few years in the way of user-centered design, there are still plenty of business owners who regard a website as a one-time experience – and that’s exactly what it’s not.
In addition, web users today are pickier, less trustful, and more reluctant to learn new concepts of website navigation.…
If you ask 10 people to provide you with a definition for SEO, you may get 20 different answers. That’s how difficult the idea is to grasp for most people. After all, it’s a rather new concept with so much competing (and sometimes conflicting) content circulating around the internet. One person believes it means a particular thing, while another has something totally different in mind. Sometimes it can be difficult to get all the SEO experts in a company to agree on the key points, processes, and strategies.…
It appears that internet marketing has hit a major pivot point in 2014. The combination of the rise of video marketing and the dwindling attention span of the general public has given way to something known as ‘video scribing.’ While you may be more familiar with the term ‘whiteboard animation,’ the fact that it now has an official title shows that it may be shifting from a niche marketing technique to accepted industry strategy.…
If you currently underestimate the value and importance of SEO compliance, now is your time to think it over again. With its two most recent algorithm updates, Google – the world’s search engine giant – has put the focus on compliance. It has started to crack down on violations and wants everyone to know it takes its rules and regulations quite seriously. For those white hat SEOs following the rules, this comes as good news.…
