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Mobile devices are now the most popular way people use the internet.
That’s not exactly new news in 2017. Mobile usage surpassed desktop for the first time in October of 2016, and it hasn’t shown any signs of slowing down. Over 50% of time on all digital devices is now spent on mobile, compared to only 42% of time on desktop. About 60% of all U.S. searches occur on mobile devices.
Those numbers represent huge portions of your target markets.…
Do you need a tool to help you understand search engine optimization?
SEO is essential to making your business successful online (and, in many cases, in the real world as well). But it can be both frustrating and daunting for someone new to the subject.
Fortunately, Search Engine Land has developed a helpful tool to explain how to optimize your site for search and get the results you want. They’re calling it the 2017 Periodic Table of SEO Success Factors, and it provides a visual outline for all of the important “elements” involved in search engine optimization.…
When you’re curious about something, you likely read a blog post or watch a how-to video. But who created that content?
In many cases, the answer is a brand or company. You are interacting with a business in a way that’s not just low-key, but helpful to you in a specific way.
There’s a name for this type of interaction: content marketing.
You may have already heard this term. You may even know the basics of content marketing.…
If you have a business with a physical address – or want an audience in a specific geographic area – you may already know how important it is to ensure locals can find you in their search results.
When someone is seeking out a lawyer, therapist, lawn company, restaurant, and so on, chances are good they’re not going to want a business two states over – or even two cities over. They want to search locally.…
Citation building should be a key component of any local SEO strategy. By listing your business on directory sites, such as Yelp, CitySearch, and Yahoo! Local, you let potential clients who are searching those sites know that you exist. Additionally, you provide evidence to Google and other search engines that your business is real, genuine, and trustworthy.
Chances are, you probably know that. However, here is what you might not know: there is a lot of misinformation out there about the supposed “best practices” for citation building.…
