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Imagine the family-owned pizzeria down the street investing in search engine optimization. Everyone in town knows they make the best pizza around, but now the family wants to grow its business regionally. Perhaps they’re trying to grow brand awareness before franchising, or maybe they simply want more out-of-town orders, so the family attempts to rank for the keyword phrase “order pizza online.”
Of course, the effort is a flop, resembling a freshly spun ball of dough smacking on the table.…
Let’s face it: search engine optimization is simple in theory, but it’s a daunting challenge to accomplish for any business. Google’s Panda and Penguin updates don’t make the SEO landscape any easier, adding new factors into search results. One of the most pressing myths surrounding these algorithm updates is that “link building is dead.” This couldn’t be farther from the truth.
The problem, however, is that businesses and marketers often make the mistake of link spamming instead of link building.…
If you have been around for a while in the world of online business, you’ve surely come to think that you’ve heard all about social media marketing, or at least you’re surrounded by all sorts of experts and gurus who claim to know SMM like the back of their hands. The fact is, they’re either lying to get your money or overestimating their abilities and skills. Nobody can claim they know everything about social media marketing, for one simple reason: it has never stopped evolving.…
The internet has empowered customers, prompting marketers to speak no more at them, but to them.
Customers are not looking at TV spots or billboards to find out about new products anymore – they now have several alternative methods for identifying, researching, comparing, and buying products and services. They’ve gotten to know brands intimately and can make their decision of whether to purchase a certain product or not based on not only the benefits of that product, but also the company’s values and principles, and how these align with what they stand for.…
