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It appears that internet marketing has hit a major pivot point in 2014. The combination of the rise of video marketing and the dwindling attention span of the general public has given way to something known as ‘video scribing.’ While you may be more familiar with the term ‘whiteboard animation,’ the fact that it now has an official title shows that it may be shifting from a niche marketing technique to accepted industry strategy.…
If you currently underestimate the value and importance of SEO compliance, now is your time to think it over again. With its two most recent algorithm updates, Google – the world’s search engine giant – has put the focus on compliance. It has started to crack down on violations and wants everyone to know it takes its rules and regulations quite seriously. For those white hat SEOs following the rules, this comes as good news.…
Imagine the family-owned pizzeria down the street investing in search engine optimization. Everyone in town knows they make the best pizza around, but now the family wants to grow its business regionally. Perhaps they’re trying to grow brand awareness before franchising, or maybe they simply want more out-of-town orders, so the family attempts to rank for the keyword phrase “order pizza online.”
Of course, the effort is a flop, resembling a freshly spun ball of dough smacking on the table.…
Let’s face it: search engine optimization is simple in theory, but it’s a daunting challenge to accomplish for any business. Google’s Panda and Penguin updates don’t make the SEO landscape any easier, adding new factors into search results. One of the most pressing myths surrounding these algorithm updates is that “link building is dead.” This couldn’t be farther from the truth.
The problem, however, is that businesses and marketers often make the mistake of link spamming instead of link building.…
If you have been around for a while in the world of online business, you’ve surely come to think that you’ve heard all about social media marketing, or at least you’re surrounded by all sorts of experts and gurus who claim to know SMM like the back of their hands. The fact is, they’re either lying to get your money or overestimating their abilities and skills. Nobody can claim they know everything about social media marketing, for one simple reason: it has never stopped evolving.…
