Let’s face it: search engine optimization is simple in theory, but it’s a daunting challenge to accomplish for any business. Google’s Panda and Penguin updates don’t make the SEO landscape any easier, adding new factors into search results. One of the most pressing myths surrounding these algorithm updates is that “link building is dead.” This couldn’t be farther from the truth.
The problem, however, is that businesses and marketers often make the mistake of link spamming instead of link building.…