Citation building should be a key component of any local SEO strategy. By listing your business on directory sites, such as Yelp, CitySearch, and Yahoo! Local, you let potential clients who are searching those sites know that you exist. Additionally, you provide evidence to Google and other search engines that your business is real, genuine, and trustworthy.
Chances are, you probably know that. However, here is what you might not know: there is a lot of misinformation out there about the supposed “best practices” for citation building.…