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If you have a business with a physical address – or want an audience in a specific geographic area – you may already know how important it is to ensure locals can find you in their search results.
When someone is seeking out a lawyer, therapist, lawn company, restaurant, and so on, chances are good they’re not going to want a business two states over – or even two cities over. They want to search locally.…
Citation building should be a key component of any local SEO strategy. By listing your business on directory sites, such as Yelp, CitySearch, and Yahoo! Local, you let potential clients who are searching those sites know that you exist. Additionally, you provide evidence to Google and other search engines that your business is real, genuine, and trustworthy.
Chances are, you probably know that. However, here is what you might not know: there is a lot of misinformation out there about the supposed “best practices” for citation building.…
You know that mobile has changed the game where search ranking is concerned. That more and more people use their phones and other devices to find nearby businesses. That being able to show up in local results matters – a lot.
What you might not realize is that just about every business knows that now. A few years ago, an “optimized” local SEO strategy largely meant tackling a few basic tasks, like creating local landing pages and ensuring your business was represented on as many directory services as possible.…
Over the past 15-plus years, it’s been pretty incredible to watch Google grow, transform, and ultimately set the standard for an entire industry. What’s most impressive about the company is the fact that it never sits still, settles for second-best, or lets somebody else make the next discovery. Google is there every step of the way, dictating the direction of search engine marketing, web research, and now, things like wearable technology, software, and even television.…
Imagine the family-owned pizzeria down the street investing in search engine optimization. Everyone in town knows they make the best pizza around, but now the family wants to grow its business regionally. Perhaps they’re trying to grow brand awareness before franchising, or maybe they simply want more out-of-town orders, so the family attempts to rank for the keyword phrase “order pizza online.”
Of course, the effort is a flop, resembling a freshly spun ball of dough smacking on the table.…
