If you have been around for a while in the world of online business, you’ve surely come to think that you’ve heard all about social media marketing, or at least you’re surrounded by all sorts of experts and gurus who claim to know SMM like the back of their hands. The fact is, they’re either lying to get your money or overestimating their abilities and skills. Nobody can claim they know everything about social media marketing, for one simple reason: it has never stopped evolving.…