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When you’re curious about something, you likely read a blog post or watch a how-to video. But who created that content?
In many cases, the answer is a brand or company. You are interacting with a business in a way that’s not just low-key, but helpful to you in a specific way.
There’s a name for this type of interaction: content marketing.
You may have already heard this term. You may even know the basics of content marketing.…
It appears that internet marketing has hit a major pivot point in 2014. The combination of the rise of video marketing and the dwindling attention span of the general public has given way to something known as ‘video scribing.’ While you may be more familiar with the term ‘whiteboard animation,’ the fact that it now has an official title shows that it may be shifting from a niche marketing technique to accepted industry strategy.…
