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Mobile devices are now the most popular way people use the internet.
That’s not exactly new news in 2017. Mobile usage surpassed desktop for the first time in October of 2016, and it hasn’t shown any signs of slowing down. Over 50% of time on all digital devices is now spent on mobile, compared to only 42% of time on desktop. About 60% of all U.S. searches occur on mobile devices.
Those numbers represent huge portions of your target markets.…
If you think the fonts you select for your business won’t impact your bottom line, think again.
Font is one of the most important design elements of your webpage, business cards, and other media you use to communicate to clients and prospects. It may seem like a waste of time, but making the effort to research the fonts for your website can make a big difference in the number of conversions you get – or don’t.…
If you have a business, you need a website – that’s just the way it is these days.
Most business owners who are serious about their online presence will hire a company experienced in creative and functional website design & development. But, it’s so important to understand that a really awesome website goes beyond how it looks and functions on the front-end.
The back-end of your website – the place where you, the business-owner can add, edit, and manipulate content – requires just as much attention.…
Rumor has it Google may add mobile user experience to its algorithm rankings in the very near future. If it does, it will come as no surprise. As internet users quickly transition from desktop searches to mobile queries as their preferred method of browsing, webmasters are being asked to adapt to these changes.
As of July 2013, Google started changing their ranking system to negatively affect sites that contain errors in configuration for smartphone users.…
It’s true, usability has become a fundamental requirement of web design.
And yet, it is perhaps one of the most misunderstood and underutilized methods of enhancing the client base and building a brand. Although much has changed over the past few years in the way of user-centered design, there are still plenty of business owners who regard a website as a one-time experience – and that’s exactly what it’s not.
In addition, web users today are pickier, less trustful, and more reluctant to learn new concepts of website navigation.…
