Online Reputation Management & Repair
Modern consumers are surrounded by noise all day long, in almost every environment. This does not simply refer to auditory noise, but to all distractions, advertisements, interactions, and stimuli that the brain has to process every day. Ordinary people find themselves beset by advertisements and commercials from TV, the internet, billboards, signs, and magazines, and from every product that is thrust in front of their nose.
To sift through the thousands of choices about what to buy and how to spend his or her money, a consumer strives to make informed decisions. Most of these decisions rely upon prior knowledge of a company or brand name. There are, of course, many people who will research brands before making any purchases, but the large majority of people simply choose from names that are familiar to them.
Reputation is one of the most important marketing tools at your disposal. Building up a good reputation with your customers ensures that they will return to your store and recommend your good name to their friends and coworkers. If you develop a bad reputation, then the chances of consumers choosing to frequent your store and buy your products decreases significantly.
This is all common knowledge for any business owner, and it is only logical that building up a good reputation is a practice that carries over into all realms of business. An online reputation is as important as one that is local, and offers a much further reach. While some people may consider an online reputation more difficult to cultivate, the methods are generally the same.
Customers need to feel that the company or business cares about them, not as a number on a sales sheet, but as a person. For a company building an online presence, this includes starting a dialogue with customers through email or social media and listening to and acting on customer criticism.
Where online reputations differ from those built by face-to-face relationships is in their ability to withstand negative criticism. The internet provides a medium for a single disgruntled customer to make his or her voice heard and severely damage your company’s good name. Our job is to help you repair your business reputation when this happens.
